Grady Britton Creative Director/Senior Writer
11/22-present
Led brand campaigns for clients including Energy Trust of Oregon, ACT, Community Warehouse, and First Interstate Bank. Worked with Strategy, Media, Account, and PR from the creation of the brief through post-production. Created brand voice and led writing efforts for our healthcare client, Providence Health Plan. Focus is on simplifying complex information, making it accessible for different audiences, including Medicare.
The Book Shop Instructor/Alumni & Recruitment Coordinator
1/09-present
I teach our highest level class, “Teams”, helping aspiring writers and Art Directors create integrated campaigns and award-winning portfolios. To date we've won over 60 One Show awards in their Young Ones competition and many of my students have gone on to great jobs and thriving careers. I’m also responsible for galvanizing our alumni network and spearheading recruiting efforts, connecting graduating students with agencies and in-house marketing teams for employment.
GoodRx Creative Lead/Writer (Brand and Paid Social)
2/21-10/22
Created brand voice and identity, along with a fully integrated campaign that helped create a new behavior before anyone fills a prescription again: Check GoodRx. Also led the creation and weekly optimization of all paid social ad units.
TrueCar Creative Director
8/15-11/20
Helped hire and build the in-house Marketing Department and created a variety of integrated campaigns along with a social program called DrivenToDrive that helps injured veterans get back behind the wheel. Also created several content series highlighting everything from the joys of driving to DIY tips. Collaborated with Pentagram to do a top down rebrand which launched in early 2020.
Tiny Rebellion (DW +H) Associate Creative Director/Creative Director
4/12-8/15
Helped run our TrueCar account and also created campaigns for Bolthouse Farms, ZipRecruiter, and Kona Brewing, among others.
Team One Senior Copywriter
1/08-04/12
Worked on campaigns for clients including Lexus, The Ritz-Carlton, Flex Jet and American Express.
The Ballpark Agency Copywriter
6/05-1/08
Developed brand campaigns for clients including ESPN Zone, Upper Deck, Easton and the LA Phil.
No Boundaries Magazine Staff Writer
3/01-8/03
Worked on everything from feature articles to supporting content for Ford Motor Company owned, outdoor themed magazine.
MovieConnect.com Staff Writer/Entertainment Reporter
11/99-1/01
Covered press junkets and movie premieres capturing entertainment industry content, including interviews with talent.
EDUCATION The Book Shop
Levels 1-4, Teams, Writer’s Workshop
University of Southern California
B.A. Political Science/Communications
B.A Theater Arts
AWARDS Gold Adrian Award, Belding Bowl, Communication Arts Ad Annual
As Book Shop Instructor (2011-present):
One Show Young Ones Competition
62 Awards (Integrated Branding, Social, Film, Print)
Gold, Silver, and Bronze pencils along with multiple Merits